Privacy Policy
MI Hearing is committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or use our services.
1. Who We Are
MI Hearing is an audiology clinic based in Stafford, United Kingdom. We provide hearing tests, hearing aid services, hearing health advice, and home visit appointments for adults. For the purposes of data protection law, MI Hearing is the data controller of any personal information collected through this website.
2. Information We Collect
We may collect and process the following types of personal information:
- Your name, email address, telephone number, and postcode
- Information provided when booking an appointment or completing a contact form
- Details shared during enquiries related to hearing tests or hearing aid services
- Technical information such as IP address, browser type, device information, and website usage data
- Any other information you choose to provide when contacting us
We only collect personal data that is necessary to provide our services or respond to your enquiries.
3. How We Use Your Information
We use your personal data for the following purposes:
- To respond to enquiries and appointment requests
- To provide hearing care services and customer support
- To manage bookings, follow-ups, and aftercare communication
- To improve our website, services, and user experience
- To meet legal, regulatory, or professional obligations
We do not use your personal data for automated decision-making or profiling.
4. Lawful Basis for Processing
Under UK data protection law, we process your personal data based on one or more of the following lawful grounds:
- Your consent
- The performance of a contract or service requested by you
- Compliance with a legal obligation
- Our legitimate interests in operating and improving our services, where these do not override your rights
5. How We Store and Protect Your Data
We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, or disclosure. Your information is stored securely and only accessed by authorised personnel where necessary.
We retain personal data only for as long as required to fulfil the purposes for which it was collected, or as required by law.
6. Sharing Your Information
We do not sell, rent, or trade your personal data to third parties. Your information may only be shared where necessary with:
- Trusted service providers who support our website or appointment systems
- Professional advisors or regulatory bodies where required by law
Any third parties we work with are required to handle your data securely and in accordance with data protection legislation.
7. Cookies and Website Analytics
Our website may use cookies and similar technologies to improve functionality and understand how visitors use our site. Cookies help us analyse website traffic, improve content, and enhance user experience.
You can manage or disable cookies through your browser settings. Please note that some website features may not function correctly if cookies are disabled.
8. Your Data Protection Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your personal data where appropriate
- Restrict or object to certain types of processing
- Withdraw consent at any time, where consent is the lawful basis
To exercise your rights, please contact us using the details below.
9. External Links
10. Changes to This Privacy Policy
11. Contact Us
If you have any questions about this Privacy Policy or how your personal data is handled, please contact:
MI Hearing Stafford, United Kingdom Email: mail@mihearing.co.uk Phone: 01785 331560